Country Director France, Italy & Benelux
François Bacchetta joined easyJet in 2005 and has served as Country Director for France, French speaking markets and Italy before predominantly focusing on France as one of easyJet’s key market which has experienced large growth in recent years. In 2018, he was appointed as Regional Director for both France and Italy. Francois leads a team of two Country Managers as well as dedicated teams working on local strategy to improve connectivity to Europe and within both countries.
The growth of easyJet’s network in France means that the airline is now the number two carrier in France with seven bases including four number one positions (Nice, Lyon, Toulouse and Bordeaux), 39 aircraft based and more than 1700 employee. In Italy easyJet is positioned on three bases with 34 aircraft and over 1500 staff. easyJet is also the third carrier in Italy with 3 number 1 position at its 3 bases (Milan Malpensa, Venice and Naples), 34 aircraft based and more than 1400 employees.
He started his career at L'Oréal where he held various marketing positions in France before taking part in developing the group's business in Asia emerging markets (Marketing Director in Thailand, Managing Director in Indonesia) and brought this experience to Eastern Europe markets.
Italian by his father and French by his mother he graduated from HEC Paris.